The Heat unveiled their uniform Monday morning. At least this week. Have Don Johnson and Philip Michael Thomas seen it yet? Powered by WordPress.com VIP. It was just kind of playing with the colorways and landing on the official Nike colors, which was a little bit of a back-and-forth. Enter your email or sign up with a social account to get started, Miami's independent source of local news and culture. The Heat are breaking out the “Vice” uniform on the court for the first time in a home matchup with the Sacramento Kings on Thursday. It all seemed to just point in one direction. To find out more, visit our cookies policy and our privacy policy. But the team bizarrely told ESPN's NBA columnist, Zach Lowe, today that — against everyone's better judgment, the wishes of New Times, and the desire of fans — the team does not plan to make the Vice jerseys the main team uniforms. The Miami Heat are 0-6 when wearing their Vice jerseys So the Heat have decided to take a break from Vice. Post was not sent - check your email addresses! And this uniform really captures that badass vibe that Miami has to offer. The Miami Heat’s creative department pretty much put a key in the ignition of a DeLorean and cued up 1988. © 2020 ESPN Internet Ventures. Alvarez: People are so excited. The Miami Heat's "Vice" jerseys are the best in the National Basketball League. When that uniform came out of the box, people just erupted. “It’s nice when you put on a jersey, but when you put on a jersey with a little bit of flavor, it adds a little bit more to your game. Interest-Based Ads. There’s a lot of things you can say about Miami, good and bad, but there’s a reason why it’s one of the biggest tourist destinations in the world. We have a lot of brand equity in them.". Terms, So if you look at what our 1988 uniform is, and this City Edition, they definitely complement each other. McCollough says there will be 14 "Vice Night" games when the team will wear the uniform. I was super happy. Alvarez: That’s exactly why. More important, South Floridians love the alternate color scheme: Neon Vice merchandise is all over the region. We actually recorded their reactions when they were coming in. Some fans waited months for what sources said were tens of thousands of jerseys ordered from nearly 50 countries. For their newest uniforms, the Miami Heat go Miami ‘Vice’. Sorry, your blog cannot share posts by email. The team today unveiled yet another iteration of the Vice jersey — an alternate-alternate jersey — which is mostly hot pink. McCullough: It’s badass. … He was, and has been, a big supporter of the uniform concept from the very beginning. ESPN today declared them the "coolest" uniforms in basketball. Check out this PR video the team published when the original Vice jerseys debuted last season. The jerseys are the highest-selling alternate uniforms in NBA history, and the team is now even peddling the neon Vice logo on car license plates. "We're ready to meet demand this time," McCullough said. The new threads come as part of Nike's "Earned Edition" uniform series, a set of new jerseys that the brand is giving this year only to teams that made the 2017-18 playoffs. We got his stamp of approval right away. Those jerseys are fire either way. ©2020 Miami New Times, LLC. It’s something different,” second-year Heat guard Rodney McGruder said during the team’s internal media day last October, when players saw the uniform for the first time. #SunsetVice ?https://t.co/Yjl4gBe3Yb pic.twitter.com/evlT4RiNBH. During Michael Jordan’s two seasons playing for the Washington Wizards in the early 2000s, the “Flint” Air Jordan 9s sparked his passion for kicks. McCullough: Pat was involved in the approval process, which is probably bigger than the design process. The Heat are motivated to sell as many jerseys as they can locally, as they don't have to share revenues from jerseys sold at official team stores and in the arena. The team will wear them Dec. 26, 28 and 30. Contact Us, McCullough: While it’s a brand-new uniform, and brand-new relationship with Nike, it also had classic elements that aren’t forced. It’s very representative of the city. But when you break a Miami Heat team down, it’s about being the hardest working, nastiest, meanest, toughest, most respected but most disliked team in the NBA. We already know what … It took years to put together this type of uniform, and we wanted to do it right. We look forward to wearing these jerseys. When the NBA season resumes, nearly 300 players will wear a message on the back of their jerseys with "Equality" being the most popular followed by "Black Lives Matter." I told everybody, ‘OK, guys, this is it … we’re gonna unbox this together.’ I made Brett pull it out of the box because this was his baby. Why was now the right time for this uniform? Terms of Use and Privacy Policy and Safety Information/Your California Privacy Rights/Do Not Sell My Info/Children's Online Privacy Policy are applicable to you. The team even unveiled a court with "Vice" stenciled in the center for "Vice Nights" at the American Airlines Arena. The new Heat uniform is, importantly, also very good: Miami Heat unveil new "Sunset Vice" earned edition uniform.
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